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How to Create Engaging Instagram Reels That Go Viral.

Have you ever wondered how to create the perfect Instagram Reel that garners millions of views without resorting to silly dances or pranks? Imagine producing valuable content that not only goes viral but also attracts followers, clients, views, and money. It might seem like a daunting task, but it is entirely possible to create content that is both valuable and viral.

Before diving into the step-by-step process of creating the perfect Reel, let’s recap what we discussed in our previous blog. If you haven’t read it yet, I highly recommend checking it out to get a solid foundation. [Read the previous blog post here].


In this blog, I’ll explain step-by-step how to create the perfect Reel. My name is Selena, the creator of this blog, Online Growth Bible. I have helped many people grow their presence in the digital world, and now I am sharing my knowledge with you. This is not just my opinion; it’s what really works because I have seen it with hundreds of clients.

The Power of Social Media Stimulation


People are used to a high level of stimulation on social media, and we need to match that. To create valuable content that generates views, you need to understand how to make even the most boring topics engaging.

Step 1: The Hook

The first step to creating the perfect Reel is the hook—the phrase you say at the beginning of the video to capture the viewer’s attention. This is crucial because if your hook is weak, no one will stay to watch the rest of the video.

What is a Hook and Why is it Important?


A hook is the attention-grabbing statement or question you use at the very beginning of your video. Its purpose is to immediately engage the viewer and compel them to watch the rest of your content. Without a strong hook, even the most informative or entertaining video can go unnoticed.

Examples of Effective Hooks:

  • “Did you know this one trick can double your Instagram followers in a week?”
  • “Here’s why you’ve been using Instagram wrong all along.”
  • “Want to learn how to make money online without leaving your house?”

20 Most Used Hooks on Social Media:

  1. “Here’s a secret…”
  2. “Did you know…”
  3. “What if I told you…”
  4. “You won’t believe this…”
  5. “The one thing you need to know…”
  6. “This will change everything…”
  7. “Stop scrolling if…”
  8. “This simple hack…”
  9. “Why nobody talks about…”
  10. “The truth about…”
  11. “How to achieve…”
  12. “The best way to…”
  13. “Everything you need to know about…”
  14. “Let me show you…”
  15. “How I went from…”
  16. “You’ve been doing it wrong…”
  17. “If you want to…”
  18. “What happens when…”
  19. “You need to try this…”
  20. “Don’t make this mistake…”
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Step 2: The Story (Content)

After capturing attention with your hook, it’s time to deliver your content. The key is to keep it engaging and concise, avoiding unnecessary fluff. Structure your content with a beginning, middle, and end, ensuring it flows naturally.

Creating Engaging Content

The story is where you deliver the value promised in your hook. It should be informative, engaging, and structured in a way that maintains the viewer’s interest throughout. Here’s how to do it:

Tips for Engaging Content:

  • Use Simple, Relatable Language: Avoid jargon and complicated words. Speak as if you’re talking to a friend.
  • Keep the Video Between 15 to 30 Seconds: Shorter videos tend to perform better on social media.
  • Use Visuals and Text Overlays: Highlight key points with text on the screen to reinforce your message.
  • Maintain a Conversational Tone: Speak naturally and authentically to create a connection with your audience.


What Not to Do:

  • Don’t Reveal the Result Immediately: Keep viewers intrigued by not giving away the ending right at the start.
  • Avoid Overly Complex Language: Simplicity is key to retaining viewer attention.
  • Don’t Drag the Video Too Long: Attention spans are short, so keep your content concise.

Structure Your Content:

  • Beginning: Introduce the topic and set the stage for what’s to come.
  • Middle: Provide the main information or demonstration.
  • End: Conclude with a strong takeaway or call to action.

Provide context but leave the viewer curious enough to stay until the end.

Step 3: The Lesson (Morale)

The lesson or morale is the key takeaway from your video. It’s what provides value and keeps your audience coming back for more. This step is crucial for building trust and authority in your niche.

Importance of the Morale:

The morale is the educational or inspirational message that ties your content together. It’s the “so what?” of your video—why the information you provided matters and how it can be applied.

How to Craft a Strong Morale:

  • Clearly State the Lesson Learned: Ensure your audience understands the key takeaway.
  • Relate it Back to the Hook and Content: Make sure the morale ties in with the initial hook and the story you’ve told.
  • Ensure it’s Practical and Applicable: Provide actionable insights that viewers can use.

Examples of Effective Morale Statements:

  • “By following these steps, you’ll be able to grow your Instagram followers more effectively.”
  • “Implement these tips, and watch your engagement rates soar.”
  • “Remember, the key to success is consistency and quality.”

Step 4: The Call to Action (CTA)

The final step is the call to action (CTA). It’s not just about asking people to follow or subscribe; it’s about providing a clear benefit and a unique, understandable action.

Effective CTA Examples:

  1. “Follow me for more tips on growing your social media presence!”
  2. “Comment below with your questions about Instagram growth.”
  3. “Share this video with a friend who needs to see this.”
  4. “Click the link in my bio for a free Instagram growth guide.”
  5. “DM me the word ‘growth’ to learn more about my coaching services.”
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10 Key Tips for Creating Viral Reels

  1. Understand Your Audience: Know what they like and what content resonates with them.
  2. Keep It Short: Aim for 15-30 seconds to maintain attention.
  3. Use Trending Music: Even without trendy audio, choose engaging music.
  4. Engage Immediately: Capture attention in the first 3 seconds.
  5. Add Captions: Many viewers watch without sound.
  6. Be Authentic: Genuine content often performs better.
  7. High-Quality Visuals: Ensure good lighting and clear visuals.
  8. Consistency: Post regularly to stay relevant.
  9. Monitor Analytics: Adjust based on performance data.
  10. Experiment and Adapt: Try different formats and learn from what works.

Infographic Instagram


Creating the perfect Instagram Reel involves a strategic approach to hooking your audience, delivering engaging content, providing valuable lessons, and ending with a compelling CTA. By following these steps, you can create content that not only entertains but also adds value, attracts followers, and drives engagement.

Your Task:

Create a Reel using these steps and share your results in the comments. Let’s see how these strategies work for you!

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