How to Increase Instagram Engagement | Make Money As An Influencer

Have you ever wondered how to boost your Instagram engagement as a content creator? Have you spent hours crafting the perfect photo only to receive a handful of likes and comments? You’re not alone. Many influencers face this challenge, struggling to stand out in a sea of content. But don’t worry, there’s a solution!

In the competitive world of Instagram, standing out requires more than just posting pretty pictures. You need a clear strategy, an understanding of your audience, and a focus on quality over quantity. The good news is that with some effective techniques, you can turn your Instagram profile into a thriving hub of activity.

So, what’s the secret to increasing your Instagram engagement? It’s about building a strong personal brand, posting at the right times, sharing quality content, and creating meaningful interactions with your followers. These are just a few of the strategies that can help you boost your engagement and grow your influence on the platform.

In this blog post, we’ll explore 20 simple ways to increase your Instagram engagement as an influencer. From mastering the art of storytelling in your captions to using links effectively, we’ll cover everything you need to know to take your Instagram game to the next level. Ready to dive in? Let’s get started!

Don’t forget to check out our previous article on how to create a strong personal brand on Instagram here. It provides a solid foundation for understanding the strategies we’ll discuss today.

1.Post at the Optimal Times

Timing is everything on Instagram. Use insights to determine when your audience is most active and schedule your posts accordingly. Posting during peak times increases the likelihood that your content will be seen and engaged with. Experiment with different times and days to find what works best for your followers.

Ever wondered when to post on Instagram to maximize your chances of going viral? Timing is everything! 📅⏰ Here’s a quick guide to help you hit that sweet spot and get your content noticed.

🔍 General Posting Times:

• Weekdays (Mon-Fri): Best time is between 9 a.m. and 11 a.m.
• Wednesdays: Peak engagement around 11 a.m.
• Sundays: Evening posts work wonders!

🌍 Know Your Audience:

• Local Time Zones: Post when your local audience is active. If most of your followers are in the U.S., align with their time zones.
• Global Reach: Use scheduling tools to cater to different time zones effectively.

📸 Content-Specific Tips:

• Stories: Post early mornings, at noon, and after work hours.
• Feed Posts: Similar to stories but also experiment with late afternoons and evenings.

🔎 Niche-Specific Best Days:

• Fitness & Wellness: Early mornings and late afternoons.
• Fashion & Beauty: Afternoons and weekends.
• Business & Finance: Weekdays during work hours.

🛠 Pro Tips:

• Instagram Insights: Check your analytics to see when your audience is most active.
• A/B Testing: Experiment with different times and days to see what works best.
• Engage Your Followers: Ask them directly when they prefer seeing your posts!

By tuning into these optimal times, you can boost your visibility and engagement, making your Instagram game stronger than ever..

2.Share High-Quality Content

Quality over quantity is key. Invest in good photography equipment and editing tools to ensure your photos and videos stand out. High-quality visuals attract more likes, comments, and shares. Additionally, maintain a consistent aesthetic that reflects your brand and appeals to your audience.

Tips & Tricks for improving the Technical Quality of your videos.

The Technical Quality of a video is composed mainly of 4 aspects:

• Camera Settings and Angles
• Lighting
• Audio
• Background / Scenario

Camera Settings and Angles

You don’t need a fancy, high-tech camera to create amazing content, all you need is a nice phone with a good camera.

When it comes to settings, it’s crucial to pay attention to the video format and the “aspect ratio”.

Important

The aspect ratio is basically the shape of your video. Some of the most common settings for social media are: 1:1, 9:16 and 4:5.

Now, talking about camera angles. When recording yourself, make sure that you position yourself in the center of the video, but also leave some room above your head and around your arms, so you can move freely, and the audience can see your body language.

Note

When filming yourself, you can be creative with the way you present yourself on camera, but always pay close attention to the focus and framing. You don’t want to be blurry, out of focus, or poorly positioned on screen. Experiment with different angles, positions, and distances, and let your creativity shine.

Lighting

By far one of the most important aspects to have in mind when recording a video or taking a photo. Lighting a scene can be tricky sometimes, but there are some ground rules and tips that we can follow to nail it down.

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Use natural light

Often times, the sun is all you need to get an amazing lighting in your video. Find a room in your house that has a good amount of natural light and use it to your advantage. Be careful though, you don’t want direct sunlight into your scene, as it will cast shadows, instead, you need a “soft” and evenly distributed light across all your composition.

Tip: In case you’re having problems with direct sunlight, you can use a curtain, or a white sheet to cover the window where the light is coming from, and this will act as a “Diffuser”, spreading and softening the light. Cloudy days have this exact same effect, as the clouds acts as a natural diffuser when passing in front of the sun.

In case you can’t use natural light, or the amount of natural light you have is very little, you should use an external light source, as a soft box, ring-light or LED panel.

This one from Amazon is amazing option: Check Here

Audio

Your audio is just as important as your video, and it has the power to turn good content into amazing content.

Whenever possible, use a microphone to capture your audio. A lavaliere microphone is a great starting option, as it can be cheap, portable, easy to use, and still provide good quality.

When using a microphone, remember to always talk in a comfortable and natural volume, to avoid “clipping” and “cracking” your audio. Do some testing and find what works best for you.

In case you don’t have a microphone, you can also use your phone’s one, just make sure to record in a quiet space with no distracting sounds.

It doesn’t matter if you’re using your phone or a professional microphone, you should always reduce all the background noise as much as possible. Ask for others in your house to be quiet while you’re recording, and turn off any electronics that generates sounds or that could create a distraction.

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Background / Scenario

The scenario on your video can tell a lot about its topic and be either a complement or a distraction for it.

Think of the product you’re showcasing on the video, and try to align your background with it. For instance, is it’s a kitchen product, try filming the video on a kitchen, or having decorations that resembles a kitchen. This will involve some testing to find the best location, with the best light and space to record the videos.

However, you should always be careful not to have anything that could distract the viewer on your background, so once you grab the audience’s attention, you can keep it on you or on the product, and not on your background.

In case you can not fit the scenario with the product, always opt for a neutral one, as a wall with a solid color.

And one final tip: Don’t use Filters.

Using filters will change both the product colors and aesthetics, plus making it much more difficult to repurpose the content later on. So as a general rule, only use filters if is a personal video. Never if you promoting a product.

Your personal brand sets you apart from other influencers. Define your niche, whether it’s fitness, fashion, travel, or any other area, and stick to it. A strong, consistent brand helps build a loyal following. Be authentic and let your personality shine through your posts.

Check my previous blog about Personal Brand

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Engagement is a two-way street. Respond to comments and messages promptly to show your followers that you value their interaction. Ask questions in your captions to encourage responses and create a dialogue. This not only boosts engagement but also builds a sense of community.

Instagram Stories are a powerful tool for engagement. Use features like polls, questions, and quizzes to interact with your audience. Share behind-the-scenes content and day-to-day activities to create a more personal connection. Stories disappear after 24 hours, so they’re perfect for timely and casual content.

Hashtags help new users discover your content. Use a mix of popular and niche hashtags relevant to your post to reach a broader audience. Research which hashtags are trending in your niche and experiment with different combinations to see what works best.

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Partnering with other influencers can expose you to their audience and vice versa. Collaborations can be in the form of joint giveaways, shoutouts, or co-created content. This not only increases your reach but also adds credibility to your profile.

Contests and giveaways are excellent for boosting engagement quickly. Encourage participants to like, comment, and share your posts as part of the entry requirements. Make sure the prize is relevant and appealing to your target audience to maximize participation.

Reels are currently favored by Instagram’s algorithm, making them a great way to reach new users. Create short, engaging videos that showcase your personality and expertise. Use trending sounds and effects to increase the chances of your Reel being featured.

Captions are an opportunity to connect with your audience on a deeper level. Use them to tell a story, share valuable tips, or ask questions. Keep your captions concise but meaningful, and include a call-to-action to encourage engagement.

Consistency is key to maintaining engagement. Create a content calendar to plan your posts in advance and stick to a regular posting schedule. This keeps your audience engaged and coming back for more.

Regularly review your Instagram Insights to understand what type of content performs best. Look at metrics like reach, impressions, and engagement rate to identify trends and adjust your strategy accordingly. Use this data to optimize your future posts.

If you have the budget, Instagram ads can significantly boost your reach and engagement. Promote your posts and stories to target a specific audience. Use eye-catching visuals and clear calls-to-action to make the most of your ad spend.

Reposting content from your followers shows appreciation and builds a stronger community. Encourage your followers to create content featuring your brand or products and share their posts on your profile. This not only provides you with fresh content but also strengthens your relationship with your audience.

Planning your content in advance helps ensure a steady stream of posts and reduces last-minute stress. A content calendar allows you to balance different types of content and themes, ensuring a diverse and engaging feed.

Live videos are prioritized in the algorithm and offer a unique opportunity for real-time interaction with your followers. Use Instagram Live to host Q&A sessions, tutorials, or behind-the-scenes tours. Engage with viewers by responding to their comments and questions in real-time.

Spend time liking, commenting, and sharing posts from other users in your niche. This not only builds relationships but also increases your visibility. Engaging with other accounts can lead to more reciprocal engagement on your posts.

Encourage your followers to take specific actions, such as commenting, sharing, or visiting your website. Use clear and compelling CTAs in your captions, stories, and bio to guide your audience towards meaningful interactions.

Social media trends are constantly evolving. Stay updated with the latest trends on Instagram and incorporate them into your content strategy. This keeps your content fresh and relevant, attracting more engagement from your audience.

Authenticity resonates with audiences. Be yourself, share your journey, and connect with your followers on a personal level. Authentic content builds trust and loyalty, leading to higher engagement and a stronger community.

Increasing your Instagram engagement as an influencer in 2024 requires a blend of creativity, strategy, and authenticity. By implementing these 20 tips, you can boost your visibility, build a loyal following, and create meaningful interactions with your audience.

Remember, the key to success on Instagram is consistency and a genuine connection with your followers. Stay true to your personal brand, experiment with different strategies, and most importantly, have fun with your content!

For more insights on building a strong personal brand, check out our previous article here. And as always, keep experimenting, learning, and growing. Your journey to becoming a successful influencer is just beginning!