Take 30 minutes to sit down with a notebook or a digital document and list your skills, passions, and strengths. Think about the things you enjoy doing and are good at, and reflect on how these can meet market needs.
Market Research Task
Tools: Google Trends, Keyword Research Tools
Use tools like Google Trends and keyword research tools to explore potential niches. Identify at least three niches that interest you and have a demand.
Look for:
• Trends in search volume
• Related keywords and their popularity
• Topics being discussed on social media and forums
Consider questions like:
• What topics or activities am I passionate about?
• What skills do I have that others find valuable?
• How can these skills and passions solve a problem or meet a need in the market?
Audience Interaction
Methods: Social Media, Surveys
Engage with your target audience to understand their biggest challenges and needs. Use social media platforms or create surveys to gather insights.
Ask questions like:
• What problems are you currently facing in [your niche]?
• What solutions are you looking for?
• How do you currently address these challenges?
Competitive Analysis Exercise
Focus: Analyzing Competitors
Select three competitors in your chosen niche and analyze their strengths and weaknesses.
Identify opportunities to differentiate your brand.
Consider:
• What are they doing well?
• What are their customers’ common complaints?
• What gaps can you fill that they are missing?
Pilot Test
Project: Small Campaign or Project
Launch a small campaign or project in your chosen niche to test your ideas. This could be a blog post series, a mini-course, or a product sample.
Gather feedback from your audience and be ready to iterate based on the results.
Focus on:
• Measuring engagement and responses
• Collecting constructive feedback
• Adjusting your approach based on what you learn